To surviveflourish, your business needs customersTo get customers, you have to promote your businessIn the good old days, this was an issue of choosing between a flyer, a brochure, a postcard, or an advert in the local newspaperHowever in today’s digital world, the possibilities are endless (read: overwhelming).
So if you are having difficulty in figuring out the very best ways to promote your business, or even just what your choices are, you are not alonein the right placeIn this article, we’ll have a look at the best ways of promoting your business online.
Website
A website is your business’ home onlineA well-built website can assist customers, who come across your page, understand:
- What you can do for them
- What makes you a stronger option than your competitors
- How they are able to get in touch with you
- How they can make a purchase
Also, your website serves as the focal point of your online presenceOther marketing campaignsefforts to build your digital presence will point customers towards your website so that they can browse your product or service offerings, make a purchase, or get in contact with a customer service representative.
That’s why it’s good to take the time to build a quality website that represents your brand wellabides by best practices to attract customers.
Guest Post On Blogs
Free traffic — as opposed to paid traffic which comes from things like purchased ads — is often difficult to come by for new websitesYou can start blogging in order to drive traffic however it takes time before you begin seeing resultsWhile you expand your own audience, guest posting gives you a way of getting in front of someone else’sNot only does this practice drive traffic back to your website, but the backlinks to your website will help with search engine optimisation.
Seek outconnect with bloggers who have the kind of audience that you want to reachOffer to create a guest post that their audience will really loveEnsure that the topic you write about is also related to your company or it won’t drive any traffic.
Strengthen Your SEO
You may not want to pay for ads on GoogleBut that doesn’t mean you shouldn’t try to rank higher in search resultsSEO is the best way to do thatThe higher you rank, the easier it will be for people to discover youGetting listed on the first page of Google is like hitting the jackpot at Black Lotus casinoThe rewardspayoff will be enormous.
Market Your Content On Medium And Quora.
If you’re looking to get some early traffic,you have a fairly new domain – less than two years old with little authority built up – you should work on marketing your content on sites such MediumQuora.
How Does It Work?
Write one high-quality piece of content on your websiteMake sure that it’s keyword-centric, insightful, uniqueadds a lot of valueEnsure that whatever you’re talking about helps people in some way, shape or form.
Once you’ve done that, write another article on a site like Medium or Quora, also making sure that it’s keyword-centric, insightful, uniqueadds a lot of valueCreate one link from that article using a primary or relevant keyword back to the main article on your site or blogThis is called content marketing,it’s the most powerful method for gaining traction on Google’s SERPs, while also reaching large existing audiences through these authority sites as well.
