Whether your ecommerce business is just starting out or well-established, it’s essential to make the most of your product labels in order to capture consumer attentiondrive salesCreating eye-catching custom product labels that accurately represents the product itself can be a daunting task — but with thoughtful design, you can create labels that are both visually appealingeffective in communicating vital information about your productsBy following these six design strategies for crafting engaging product labels, you’ll ensure your ecommerce brand stands out amongst competitorsencourages customers to buy from you timeagain.
Create a Unique Brand Voice
Creating a unique brand voice will allow you to make your product labels stand out from the competitiongive customers a sense of who you are as an ecommerce businessWhen crafting your product labels, think about how you want to represent yourself — what language do you use? What kind of aesthetic? Do you opt for a minimalist, clean design or something more complex? Do you use boldbright colors to make your labels stand out on the shelf? Answers to these questions can help you define your brand’s unique voicecreate product labels that accurately reflect it.
Utilize Custom Label Printing Solutions
Custom label printing solutions allow for improved design accuracythe ability to print in full color, including imagesThis type of printing allows you to include detailed product information as well as eye-catching graphics that will make your labels stand out from the competitionAdditionally, custom label printing solutions can help reduce cost per unit by allowing you to order larger batches — meaning you’ll get a better price per label.
Embrace Clear Labels
Clear labels are an effective way to subtly draw attention to your product while still communicating all the necessary information in a clearconcise mannerThese types of labels allow you to include detailed instructions, ingredients lists, or other messaging while also creating an attractive look on the shelf without being too overwhelmingAdditionally, clear labels offer a protective coating that helps them to resist scratchingfading over time.
Utilize High-Quality Materials
When it comes to product labels, quality materials make all the difference in how your labels lookfeelInvesting in high-quality paper stock — such as glossy or matte paper — will ensure your labels retain their colordesign accuracy over timeAdditionally, using waterproof ink or laminate coating will help protect the labels from moisture damage while in storage or on display.
Be Mindful of Size
The size of your product label plays a major role in how it looks on the shelfcan be used to draw attention to certain aspects of your productConsider the size of the overall packaging — choose a label size that will fit comfortably within it without looking too small or largeAdditionally, think about where you’ll be displaying your labels — consider using larger sizes for products on store shelvessmaller sizes for products sold online.
Incorporate Barcodes
Incorporating barcodes into your product labels is a great way to keep track of inventoryensure accuracy when customers are scanning items at checkoutBarcode scanners can read these codes quicklyaccurately, allowing for smoother transactionsfewer mistakesAdditionally, barcodes give you the opportunity to include information about product ingredients, expiration dates, or other important details.
Use Your Labels to Build Brand Loyalty
Creating product labels that accurately reflect your brand’s unique identity can be a great way to build customer loyaltyincrease salesConsider ways you can incorporate your logo or other branding elements into the design of your labels — this will help customers recognizeremember your products when they come across them on store shelvesAdditionally, you can use your labels to include special offers or discounts that will encourage customers to come backpurchase from your ecommerce business again.
Summing Up
By utilizing these design strategies for crafting engaging product labels, you’ll be able to create eye-catchingeffective designs that help drive salesbuild customer loyaltyInvesting in custom label printing solutionshigh-quality materials can ensure your labels look great in any setting, while also conveying important information about the product itselfWith thoughtful design, you can create product labels that accurately represent your ecommerce businessdraw attention to your products day after day.
